Research on the Consumption Behavior and Influencing Factors of Locally-produced Vegetables in Tianjin

Tianjin Agricultural University, No.22, Jinjing Road, Xiqing District, Tianjin, Tianjin, China

^a 975810306@qq.com
^b* Corresponding author: zyz286@163.com

Abstract

Tianjin residents attach great importance to vegetable consumption, and the vegetable industry is an important support for promoting the transformation of Tianjin’s modern urban agriculture. In this study, we reviewed the research results of domestic and foreign scholars on the influencing factors of consumption behavior, combined with field surveys, and used economic theory and empirical analysis methods to analyze in depth the influencing factors of Tianjin residents’ consumption behavior of locally-produced vegetables. It was found that factors such as residents’ age, understanding of locally-produced vegetables by indigenous people, local product awareness, freshness and taste of locally-produced vegetables, convenience of purchase, and government media propaganda have a significant impact on residents’ purchase behavior of locallyproduced vegetables. Based on the above research results and the problems found in the survey, corresponding policy suggestions are propose