SHS Web Conf.
Volume 163, 20232023 8th International Conference on Social Sciences and Economic Development (ICSSED 2023)
|Number of page(s)
|Marketing and Organizational Behavior Management
|28 April 2023
Research on the Consumption Behavior and Influencing Factors of Locally-produced Vegetables in Tianjin
Tianjin Agricultural University, No.22, Jinjing Road, Xiqing District, Tianjin, Tianjin, China
Tianjin residents attach great importance to vegetable consumption, and the vegetable industry is an important support for promoting the transformation of Tianjin’s modern urban agriculture. In this study, we reviewed the research results of domestic and foreign scholars on the influencing factors of consumption behavior, combined with field surveys, and used economic theory and empirical analysis methods to analyze in depth the influencing factors of Tianjin residents’ consumption behavior of locally-produced vegetables. It was found that factors such as residents’ age, understanding of locally-produced vegetables by indigenous people, local product awareness, freshness and taste of locally-produced vegetables, convenience of purchase, and government media propaganda have a significant impact on residents’ purchase behavior of locallyproduced vegetables. Based on the above research results and the problems found in the survey, corresponding policy suggestions are propose
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
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