SHS Web Conf.
Volume 163, 20232023 8th International Conference on Social Sciences and Economic Development (ICSSED 2023)
|Number of page(s)||4|
|Section||Marketing and Organizational Behavior Management|
|Published online||28 April 2023|
Evolutionary Game Analysis for the Regulation of Merchants Selling Counterfeits on E-commerce Platforms
Business Administration Department, Chongqing Technology and Business University, 400067, Chongqing, China
* Corresponding author: firstname.lastname@example.org
In recent years, the phenomenon of merchants selling counterfeits has occurred frequently, exposing the lack of supervision by government and e-commerce platforms. In order to solve the problem of merchants selling counterfeits on e-commerce platforms, this paper takes the governments, e-commerce platforms and consumers as the regulatory participants, building a tripartite evolutionary game model, obtaining the system evolutionary equilibrium point, analyzing the equilibrium point and its stability, and finally providing corresponding countermeasures and suggestions for the supervision of merchants selling counterfeits on e-commerce platforms.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
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