SHS Web Conf.
Volume 163, 20232023 8th International Conference on Social Sciences and Economic Development (ICSSED 2023)
|Number of page(s)
|Marketing and Organizational Behavior Management
|28 April 2023
The Impact of Live E-Commerce on College Students’ Consumption Perceptions and Behaviors
1 Department of Information Management and Information Systems, Wuhan University of Technology, Wuhan, China
2 Department of Information Management and Information Systems, Wuhan University of Technology, Wuhan, China
In the Internet era, e-commerce live streaming as an emerging industry has gained a lot of traffic attention, and college students, as the main force of young people, have been affected by this upsurge. This paper uses empirical analysis to explore the influencing factors of e-commerce live streaming on the consumption concept and consumption behavior of college students, and explains it in detail.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
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