| Issue |
SHS Web Conf.
Volume 169, 2023
4th International Symposium on Frontiers of Economics and Management Science (FEMS 2023)
|
|
|---|---|---|
| Article Number | 01061 | |
| Number of page(s) | 4 | |
| DOI | https://doi.org/10.1051/shsconf/202316901061 | |
| Published online | 29 May 2023 | |
Research on the return of e-commerce live broadcast
Soochow University, Suzhou City, Jiangsu Province, China
This paper introduces the current situation of high return rate in live broadcasts, then analyzes the reverse logistics articles of related e-commerce platforms, and finds that only a small number of authors focus on the return problem in live broadcasts. In order to reduce the return rate of live broadcasts, this paper starting with consumers, enterprises, and live broadcast anchors, analyzes their problems of returning goods in live broadcasts and then stands in their perspective to solve the problem of high return rate in live broadcasts.
Key words: Live room returns / Reverse logistics / Return rate
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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