Analysis on the Impact of COVID-19 on the Football Industry and Corresponding Strategies

Kings College London, London, United Kingdom

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Abstract

The COVID-19 epidemic has had a great impact on people’s work and life since 2019. In the football industry, the impact of the pandemic has never been so obvious. First, there was a massive league lockout, then there was the postponement of the European Championship held every four years. Despite the efforts made by everyone from the federation to the country to get the league back on track, the loss of empty matches remains indelible. From the economic level to the athletic level, the pandemic has hit the football industry hard. Many football teams have been struggling a lot since the outbreak of COVID-19, while there are also some teams remaining to be impressive. The purpose of this paper is to analyze the impact of the epidemic on various aspects of the football industry and to study the strategies that can be adopted by the football team to fight against global diseases. In conclusion, starting from the athletes, the epidemic has a great impact on the physical fitness of the players, and the infection of the star players will greatly reduce the competitiveness of the team. At the same time, the impact of the empty-stadium strategy on the whole football economy can not be ignored. The return of fans and players needs to be focused on to achieve a quick recovery from the pandemic.