Performance Evaluation and Improvement Countermeasures of the Real Estate Regulation Policy in Dongguan

South China University of Technology, Guangzhou, 510006, China

1652522982@qq.com

Abstract

With the development of modern society, the real estate industry is closely related to people’s production and life, and it is an important industry related to the national economy and people’s livelihood. Local development not only needs the real estate to promote economic prosperity, but may also harm the development of the real economy, bringing potential financial risks. In order to alleviate the real estate problems and contradictions in the process of development, the Dongguan government has frequently introduced various relevant control policies, but the housing price rises too fast, the supply and demand imbalance in the real estate market, the supply structure imbalance and other problems are still serious. Practice shows that the real estate industry can develop more smoothly by combining the market’s selfregulation with the government’s macro-control. This paper introduces the real estate market and policy of Dongguan City. On this basis, combined with the relevant data of the real estate industry in Dongguan, the effect of the real estate policy was evaluated, and the advantages and shortcomings of the implementation of the real estate control policy in Dongguan were analyzed. Through quantitative and qualitative analysis methods, this paper further screens the primary indicators for the different impacts brought by the performance of the real estate regulation policies, and adopts the principal component analysis method to quantitatively evaluate the performance of the real estate regulation policies in Dongguan City during 2019-2021. Finally, this paper puts forward suggestions to improve the real estate regulation policies in Dongguan City.