SHS Web Conf.
Volume 163, 20232023 8th International Conference on Social Sciences and Economic Development (ICSSED 2023)
|Number of page(s)||4|
|Section||Corporate Decision Making and Brand Operations Sales|
|Published online||28 April 2023|
Technology Innovation in China’s Home Electric Appliance manufactory industry-Case study of Haier Smart Home Ltd
KPMG China, Management Consulting, Shanghai, China
* Corresponding author: email@example.com
China is still in the midst of digital transformation revolution. The Internet and advanced mobile communication channels have a profound influence on people’s daily life. The e-commerce boosts the economy as the platform innovation and ecosystem establishment. Even though during the COVID-19, the online consumption has a major contribution to stabilizing the whole economy. The post-pandemic era forces the retail industry and other related service industry to transform digitally. Not only the retail industry and traditional financial industry face the digitalization revolution but also the traditional manufactory industry should follow the step of Industry 4.0 and Smart manufactory era. This article will discuss the digital transformation process in home electric appliance manufactory industry by analysing the case of Haier Smart Home Ltd.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0 (https://creativecommons.org/licenses/by/4.0/).
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