SHS Web Conf.
Volume 165, 2023The 2nd International Conference on Creative Industries and Knowledge Economy (CIKE 2023)
|Number of page(s)||6|
|Section||Creative Industry Development and Brand Management|
|Published online||03 May 2023|
Customer Perceived Value of Blind Box to Customer Satisfaction and Customer Loyalty
Shanghai High School
* Corresponding author: email@example.com
A blind box economy has emerged in 2019, reflecting new consumption psy-chology among the young Z generation. Based on previous studies on Customer Perceived Value (CPV), customer satisfaction, and customer loyalty, this study analyzes 12 blind box characteristics, 5 blind box CPV, customer satisfaction, and customer loyalty via questionnaires and interviews. A Better-Worse Coeffi-cient analysis, blind box characteristic, and Kano attribute classification of the CPV are used to determine the positive effect on customer satisfaction. In addi-tion, Stata multiple regression models are used for the effect of customer satisfac-tion on customer loyalty.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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