| Issue |
SHS Web Conf.
Volume 165, 2023
The 2nd International Conference on Creative Industries and Knowledge Economy (CIKE 2023)
|
|
|---|---|---|
| Article Number | 01003 | |
| Number of page(s) | 5 | |
| Section | Creative Industry Development and Brand Management | |
| DOI | https://doi.org/10.1051/shsconf/202316501003 | |
| Published online | 03 May 2023 | |
Analysis of Micro-vacation Customer Positioning in China: A Case Study of Aranya
The Entertainment Group Limited, Hong Kong, 999077, China
* Corresponding author: greatwen@hotmail.com
Tourism is a beautiful thing, tourism can bring tourists a variety of enjoyment and experience, let tourists harvest instant joy and happiness, leave them with good impressions and memories, so that tourists are relaxed and soothed, so tourism is actually a good way of life. As a tourism industry that has developed rapidly after the epidemic in China, “micro-vacation” has increasingly become the first choice for people’s daily travel. This paper combines the customer positioning case of Aranya Tourism Resort in China, analyzes the characteristics of micro-vacation customers through the professional knowledge of marketing management such as market positioning and market segmentation, and explains how to do the micro-vacation customer group positioning analysis of tourism projects.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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