SHS Web Conf.
Volume 165, 2023The 2nd International Conference on Creative Industries and Knowledge Economy (CIKE 2023)
|Number of page(s)||4|
|Section||E-commerce and Economic and Trade Marketing|
|Published online||03 May 2023|
Effect of Perceived Usefulness and Perceived Ease of Use on University Students’ Willingness for online purchase
1 School of Business, Fuyang Normal University, Fuyang, Anhui, China;
2 Graduate School of Business, SEGI University, Petaling Jaya, Selangor, Malaysia;
* Corresponding author: firstname.lastname@example.org
As an emerging form of consumption, online shopping has increasingly exerted more implications on the consumer market. This paper surveys a sample of SEGI university students, examining the implication of the perceived usefulness (PU) and perceived ease of use (PEU) on the college students’ willingness for online purchase. The results of the questionnaire were empirically analyzed by SPSS software. It shows that the PU can significantly and positively affects the willingness for online purchase of SEGI university students; and PEU can also significantly enhanced the willingness for online purchase of SEGI university students. Hence, this study not only enriches the theory of online consumption behavior, but also provides a scientific reference for online sellers to improve their service quality.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.