| Issue |
SHS Web Conf.
Volume 167, 2023
2023 2nd International Conference on Comprehensive Art and Cultural Communication (CACC 2023)
|
|
|---|---|---|
| Article Number | 02013 | |
| Number of page(s) | 5 | |
| Section | Cultural Communication and Visual Media Innovation | |
| DOI | https://doi.org/10.1051/shsconf/202316702013 | |
| Published online | 18 May 2023 | |
A new path of visual communication from the perspective of the metaverse —— Take Liu Yexi’s Internet Communication Spectacle as an Example
Huazhong Agricultural University, Department of Advertising and Communication, Hongshan, Wuhan, Hubei Province, China
* Corresponding author: lidingtai@yeah.net
In 2021, the “Metaverse” concept became a big hit. As an exceptional media concept, the metaverse is closely related to the human sensory system, especially visual communication. Through the method of literature research and case analysis, combined with the recent publicity craze of “Liu Yexi” and from the perspective of the combination of the metaverse and short video, this paper argues that the richness and abstraction of the concept of metaverse require short video as a new form of communication. On this basis, the practical experience of “Liu Yexi” visual communication is analyzed from narrative logic, innovation leap, and visual spectacle. Then it is pointed out that the capitalization trend of artificial intelligence is the potential risk the metaverse may face in the long-term development.
© The Authors, published by EDP Sciences, 2023
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