| Issue |
SHS Web of Conf.
Volume 178, 2023
3rd International Conference on Public Relations and Social Sciences (ICPRSS 2023)
|
|
|---|---|---|
| Article Number | 02011 | |
| Number of page(s) | 8 | |
| Section | Legal Regulation and Media Communication Research | |
| DOI | https://doi.org/10.1051/shsconf/202317802011 | |
| Published online | 23 October 2023 | |
Research on Operational Strategies of Video Platform Content Creators: —— A Case Study of Lifestyle Content Creators on Bilibili
Ji Nan University JNU Journalism/Electronic Commerce Shenzhen, Shenzhen, China, 518053
The rapid development of the internet has spurred the rise of new media. Within the ecosystem of new media, a substantial number of content creators, referred to as “UP zhu” or video uploaders on the Bilibili platform, have emerged, engaging in various media-related activities across different platforms and domains. These activities are inevitably accompanied by operational strategies, which constitute a pivotal aspect of business endeavors for companies and relevant practitioners, a concept that applies equally to Bilibili. This study takes lifestyle-oriented content creators on Bilibili as a case study, examining Vlogs’ development, characteristics, and operational strategies on Bilibili. It analyzes the operational strategies of lifestyle-oriented Vloggers on Bilibili and concludes by summarizing existing issues among video platform content creators and proposing optimization strategies.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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