SHS Web Conf.
Volume 167, 20232023 2nd International Conference on Comprehensive Art and Cultural Communication (CACC 2023)
|Number of page(s)||6|
|Section||Cultural Communication and Visual Media Innovation|
|Published online||18 May 2023|
An Analysis of the Protection and Inheritance of Intangible Cultural Heritage from the Perspective of Cultural and Creative Industries: A Case Study on the “Huojing” in Bashu
Chengdu Polytechnic, Chengdu, Sichuan, China
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Taking the Intangible Cultural Heritage of the “Huojing” in Bashu as an example, this article discusses the protection and inheritance of intangible cultural heritage under the perspective of cultural and creative industries. Intangible cultural heritage is a product of the agricultural civilization era, which is currently incompatible in the era of high-speed development of the Internet and digital economy, leading to difficulties in its protection and inheritance. Cultural and creative industries are emerging industries in modern times, which integrate with other industries through unique innovative forms and operational methods. It is particularly important to fully tap cultural resources and transform them into a source of creative industry to enhance competitiveness. Intangible cultural heritage provides cultural materials and creative sources for the cultural and creative industries. In turn, the cultural and creative industries bring unprecedented development opportunities to intangible cultural heritage, promoting economic benefits, providing innovative mechanisms, and a platform for integration into modern society.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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