| Issue |
SHS Web Conf.
Volume 170, 2023
2023 International Conference on Digital Economy and Management Science (CDEMS 2023)
|
|
|---|---|---|
| Article Number | 03012 | |
| Number of page(s) | 5 | |
| Section | Enterprise Operation and Human Resource Management | |
| DOI | https://doi.org/10.1051/shsconf/202317003012 | |
| Published online | 14 June 2023 | |
Research on the Influencing Factors of the Return and Exchange Rate of E-commerce Live Broadcast
Nanhang Jincheng College, Media and art academy, 211156, Nanjing, China
* Corresponding author: nanhua1668338585@gmail.com
With the rapid popularization of the Internet, live broadcast has become an increasingly popular e-commerce promotion and marketing strategy. Article 25 of the Consumer Protection Law stipulates that live broadcast with goods as a new online shopping method provides a seven-day service of goods return and exchange without reason. Therefore, it is of great importance to study the return and exchange service of live broadcast e-commerce. This paper analyzes the impact of live broadcast e-commerce return service on sales data from the perspective of merchants and consumers, and helps e-commerce with high return rate to find the reason.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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