| Issue |
SHS Web Conf.
Volume 169, 2023
4th International Symposium on Frontiers of Economics and Management Science (FEMS 2023)
|
|
|---|---|---|
| Article Number | 01081 | |
| Number of page(s) | 6 | |
| DOI | https://doi.org/10.1051/shsconf/202316901081 | |
| Published online | 29 May 2023 | |
Research on Predisposition and Perceived Function of the Third-person Effect-A Case Study of the Zero Sugar Drinks Advertisement
Central University of Finance and Economics, Beijing, China
* Corresponding author: cufegaosuya@163.com
The sugar-free beverage advertisement emerged in 1980s. Recently, with the general health trend disseminating away, sugar-free beverage consumption has become a new fashion among the youth, of which the advertisement spread on social media has increased its effects in the Gen Z. While it has been extensive and unique on the aspect of advertising, this papaer mainly revealed that the methods of text analysis and literature analysis have been applied here, for what has been explored to depict how the third-person effect did work on explaining the advertising communication of sugar-free beverages. This paper finds that the path of advertising attaches importance to attracting the audience with the third-person effect, which directly affects other types of beverage advertisements. This paper depicts that the main value is to provide reference or other kinds of contribution to the research on beverage advertising.
Key words: Zero Sugar Drinks / Advertisement / the Third-person Effect / Psychology
© The Authors, published by EDP Sciences, 2023
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