The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics

¹ Network and New Media, XiHua University, China ;
² Advertising, Ludong University, China ;
³ Radio and TV director, Ludong University, China ;
⁴ Advertising, Ludong University, China.

^* Corresponding author: 2858767493@qq.com

Abstract

Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance, behavior, and self-choice in film and television dramas, the reasons for the prevalence of feminism, and the reasons why feminism influences female images in film and television dramas.

Semiotics, a branch of linguistics, explores how signs and symbols convey meaning in various cultural and social contexts. It studies the use of signs and symbols to represent and communicate ideas, concepts, and values. The study of semiotics has been applied to various fields, including literature, art, and media, to analyze the meaning and function of symbols and their influence on social behavior and cultural norms.

In the context of feminist theory, semiotics has been used to analyze female images in various media, including film and television dramas. Feminist scholars argue that female images in the media are often constructed through symbolic representations, which reflect and reinforce gender stereotypes and patriarchal norms. Through the use of symbols, such as clothing, makeup, and body language, female characters in film and television dramas are often portrayed in ways that emphasize their femininity, beauty, and submissiveness.