| Issue |
SHS Web of Conf.
Volume 178, 2023
3rd International Conference on Public Relations and Social Sciences (ICPRSS 2023)
|
|
|---|---|---|
| Article Number | 02010 | |
| Number of page(s) | 5 | |
| Section | Legal Regulation and Media Communication Research | |
| DOI | https://doi.org/10.1051/shsconf/202317802010 | |
| Published online | 23 October 2023 | |
Research on the Operation Mechanism and Optimization Path of Wechat Gig Group
1 Harbin University of Commerce, Songbei District, Harbin, Heilongjiang, China
2 Harbin University of Commerce, Songbei District, Harbin, Heilongjiang, China
* Corresponding author: 118646304575@163.com
** 73dengyonghui@163.com
The rise of platform economy accelerates the diversification of labor market forms and makes the combination of labor and capital more diversified. Among them, wechat gig group meets the needs of low-end labor market and provides employment opportunities for homogenous low-end labor groups. In actual operation, wechat gig group, as a small urban labor market in the digital economy, has the advantages of transaction costs, the convergence of labor prices, and the gradual transformation of the working relationship between group owners and group members into community embedments. It is found that there are problems in the operation process such as information overload, man-post mismatch, gray level management that reduces the standardization of labor dispatch and information technology application may inhibit the employment of low-end labor, and puts forward optimization paths from community awareness, man-post dynamic optimization, interest perception and other ways to help the harmony of labor-capital relations in the platform economy period.
© The Authors, published by EDP Sciences, 2023
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