Analyzing the New Path of Communicating Excellent Traditional Chinese Culture under the Application of Media Technology through "National Treasure"

International College, Hebei University, Hebei Province, 071002, China

^* Corresponding author: yangbitong@stumail.hbu.edu.cn

Abstract

In the era of rapid development of the Internet and media technology, how to make good use of media technology to innovate the communication of excellent traditional Chinese culture is one of the key research topics today. Some researchers have found that many cultural programs have adopted technological innovation in recent years. However, there is a research gap in focusing on technological empowerment, emotional resonance, and cultural communication in the context of "National Treasure", a typical cultural program. Therefore, the research theme of this paper is to analyze the new path of communicating excellent traditional Chinese culture under the application of media technology through "National Treasure". Using "National Treasure" as a case study to analyze the specific content of the program, explore the impact of high-tech on the communication of excellent traditional Chinese culture. Research has found that the "National Treasure" program achieves cultural technological empowerment and emotional resonance through media technology, promoting excellent traditional Chinese culture communication. In the mutual connection between people, media, and culture, media technology supports the diverse forms of cultural performance. Emotional resonance allows the audience to immerse themselves in cultural charm, and cultural communication enhances cultural confidence and influence. In addition, people should also pay attention to the innovative communication of excellent traditional Chinese culture, which requires the joint efforts of platforms, creators, and audiences.