The Reshaping and Dissemination Mechanism of Traditional Culture by Digital Technology: A Case Study of Chinese Cultural Variety Shows

Communication University of China, 100024, No. 1 Dingfuzhuang East Street, Beijing, China

Abstract

This study investigates the transformative impact of digital technologies on the presentation and dissemination of traditional Chinese culture through the lens of popular cultural TV shows. By analyzing programs such as Chinese Poetry Conference and National Treasure, we explore how digital technologies reshape cultural content, alter transmission mechanisms, and influence audience engagement with traditional culture. Employing a mixed-method approach, including case studies, content analysis, and audience surveys, this research reveals that digital technologies significantly enhance the accessibility and appeal of traditional culture, particularly among younger demographics. The study finds that augmented reality (AR), virtual reality (VR), and interactive platforms create immersive cultural experiences, fostering deeper cultural understanding and identification. However, it also highlights challenges in balancing technological innovation with cultural authenticity. This research contributes to the understanding of cultural heritage preservation in the digital age and offers practical insights for the cultural creative industry.