Issue |
SHS Web Conf.
Volume 179, 2023
2023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
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|
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Article Number | 03012 | |
Number of page(s) | 4 | |
Section | Social Media and Online Education Research | |
DOI | https://doi.org/10.1051/shsconf/202317903012 | |
Published online | 14 December 2023 |
Exploring the stigmatization of fan image in mass media
Broadcasting and Hosting Art of Media College, Sichuan Conservatory of Music, Chengdu, Sichuan, 610021 China
* Corresponding author: 1812231137@mail.sit.edu.cn
With the continuous progress of network information technology, mass media has become increasingly developed, and Chin’s cultural and entertainment industry has also shown a more diverse scene. At the same time, the development of the cultural and entertainment industry has brought about the development of fan culture. The existing fan base in China is constantly increasing, and the current fan stigmatization is becoming increasingly serious. This article explores the current fan stigmatization in mass media and the reasons behind it. By analyzing the factors such as rapid information diffusion of mass media, group aggression of fan groups, irrational behavior of minority fan groups, and highly binding relationship between fans and idols, the root cause of fan stigma is revealed. On this basis, this article proposes ways to eliminate stigmatization, such as strengthening the supervision of online public opinion, guiding fan groups, promoting positive culture, and strengthening constraints on celebrity capital. By implementing these measures, the stigmatization of fans can be effectively reduced, fostering the growth of a wholesome star fandom and contributing to establishing a virtuous fan community and a more civilized society.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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