SHS Web Conf.
Volume 179, 20232023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|Number of page(s)
|Social Media and Online Education Research
|14 December 2023
Exploring the stigmatization of fan image in mass media
Broadcasting and Hosting Art of Media College, Sichuan Conservatory of Music, Chengdu, Sichuan, 610021 China
* Corresponding author: firstname.lastname@example.org
With the continuous progress of network information technology, mass media has become increasingly developed, and Chin’s cultural and entertainment industry has also shown a more diverse scene. At the same time, the development of the cultural and entertainment industry has brought about the development of fan culture. The existing fan base in China is constantly increasing, and the current fan stigmatization is becoming increasingly serious. This article explores the current fan stigmatization in mass media and the reasons behind it. By analyzing the factors such as rapid information diffusion of mass media, group aggression of fan groups, irrational behavior of minority fan groups, and highly binding relationship between fans and idols, the root cause of fan stigma is revealed. On this basis, this article proposes ways to eliminate stigmatization, such as strengthening the supervision of online public opinion, guiding fan groups, promoting positive culture, and strengthening constraints on celebrity capital. By implementing these measures, the stigmatization of fans can be effectively reduced, fostering the growth of a wholesome star fandom and contributing to establishing a virtuous fan community and a more civilized society.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.