SHS Web Conf.
Volume 179, 20232023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|Number of page(s)
|Social Media and Online Education Research
|14 December 2023
Research on the Promotion of the Effect of Tourism Network Word-of-mouth Communication
College of Business and Tourism, Sichuan Agricultural University, Dujiangyan, Chengdu, China
* Corresponding author: firstname.lastname@example.org
With the rapid development of tourism and the Internet, the mode of "tourism" + "Internet" has attracted wide attention, among which the importance of tourism network word-of-mouth in the development of tourism enterprises has been increasingly recognized, which also prompts the academic circle to study this. Based on this, on the basis of previous online word-of-mouth literature, this paper explores the connotation and characteristics of online word-of-mouth in tourism, and puts forward strategies to improve online word-of-mouth in tourism, so as to promote the sustainable development of tourism enterprise.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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