| Issue |
SHS Web Conf.
Volume 179, 2023
2023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|
|
|---|---|---|
| Article Number | 03030 | |
| Number of page(s) | 4 | |
| Section | Social Media and Online Education Research | |
| DOI | https://doi.org/10.1051/shsconf/202317903030 | |
| Published online | 14 December 2023 | |
Research on the Promotion of the Effect of Tourism Network Word-of-mouth Communication
College of Business and Tourism, Sichuan Agricultural University, Dujiangyan, Chengdu, China
* Corresponding author: 1287935165@qq.com
With the rapid development of tourism and the Internet, the mode of "tourism" + "Internet" has attracted wide attention, among which the importance of tourism network word-of-mouth in the development of tourism enterprises has been increasingly recognized, which also prompts the academic circle to study this. Based on this, on the basis of previous online word-of-mouth literature, this paper explores the connotation and characteristics of online word-of-mouth in tourism, and puts forward strategies to improve online word-of-mouth in tourism, so as to promote the sustainable development of tourism enterprise.
© The Authors, published by EDP Sciences, 2023
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