| Issue |
SHS Web Conf.
Volume 179, 2023
2023 6th International Conference on Humanities Education and Social Sciences (ICHESS 2023)
|
|
|---|---|---|
| Article Number | 03031 | |
| Number of page(s) | 5 | |
| Section | Social Media and Online Education Research | |
| DOI | https://doi.org/10.1051/shsconf/202317903031 | |
| Published online | 14 December 2023 | |
“A sheep, a sheep” - Viral marketing packaged as a game
Department of Network and New Media, Sanda University, Shanghai, China
* Corresponding author: ltan@sandau.edu.cn
"A sheep, a sheep", is a recently popular mini game related to consumer goods. In terms of entertainment and classic gameplay, it cannot compare with many excellent works of the same type.With incomplete gameplay and superb operational methods, it has been lifted to a height that does not belong to it by netizens. This article attempts to discuss its viral marketing process and logic, as well as the industry causes and harms that cause this phenomenon, in order to decipher the key to the popularity of this phenomenal mini game.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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