Research on the Correlation between Network and Sales Models

James Cook University, 387380, Singapore

Corresponding author: yixuan.wu@my.jcu.edu.au

Abstract

This paper explores the interrelationship between the Web and the sales model and highlights the vital role the Web plays in all aspects of the sales model. The Web is a virtual platform that allows customers to connect with suppliers in a more direct and faster way. The entities or nodes that make up a network can be connected to each other through links, which may include partnerships, responsibilities, and supply chains, among others. This paper discusses how networks can be used to enhance marketing performance and improve organizational effectiveness. The paper summarizes the critical importance of networks in expanding market reach, facilitating collaboration, optimizing supply chains, accessing resources and expertise, generating customer insights, and building trust and reputation, which are the core topics explored in this paper. In addition, networking helps to increase customer value, enhance business competitiveness, reduce operating costs and achieve higher profits. Through the smart use of online sales models, companies can reap a range of benefits. This paper examines the critical importance of the Web in the sales arena and suggests strategies for how companies can enhance sales and growth through Web connectivity.