SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
Analyzing Huawei’s Development Based on SWOT
Bucharest-Beirut International School, Bucharest, 999032, Romania
1 Corresponding author: email@example.com
In recent years, with the development of communications technology, to bring great convenience to people’s lives, the convenience of the back, is a lot of Huawei like technology companies all Ren day and night research and breakthroughs. The purpose of this paper is to take Huawei as an example, analyze the SWOT of Huawei, using the analysis, can better correlate the external factors and internal factors of the enterprise, explore the enterprise structure, and make the enterprise situation clear. Through the study of Huawei, this paper finds that, as a new high-end technology-based enterprise, Huawei faces problems such as international competition, potential policy risks, and limited financing channels. After that, this paper also explores Huawei’s core technology, industrial layout, after-sales service and other aspects. This paper suggests that Huawei should adhere to independent innovation, improve brand awareness and influence, raise awareness of its intellectual property knowledge protection, and establish a strict internal risk control mechanism. It is hoped that it can provide help for scholars who study this topic.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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