SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture
Zhejiang Gongshang University Hangzhou College of Commerce, 311599, Hangzhou, China
* Corresponding author: email@example.com
Taking traditional Chinese medicine (TCM) culture as the entry point, a cycle system of digital IP image design of TCM culture was formed in combination with digital technology means, meeting the diversified development of IP image and realizing the dissemination and innovative transformation of TCM culture. The IP image design system was constructed by defining the theme of TCM culture to form the core concept, produce creative design, and diversify dissemination and promotion, which was also used to guide the design practice and produce the IP image of “Super Herbs and Herbal Family”. The innovation of digital IP image design of TCM culture, which is the innovation based on the traditional IP image design method, is the trend of the times that needs to take into account a variety of derivation modes, thus providing designers with design method guidance and satisfying the public’s demand for knowledge popularization at the same time.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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