SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Marketing Strategy Analysis
|17 January 2024
The Element Selection and Analysis of Visual Transformation of Wenzhou Dialect
Zhejiang Gongshang University Hangzhou College of Commerce, Hangzhou, 311599, China
Corresponding author email: email@example.com
Wenzhou dialect, as a unique dialect, is not only known by the people all over China, but also plays a positive role in promoting the spread of Chinese culture and Wenzhou culture as Wenzhou merchant spread all over the country and even around the world. At the same time, like dialects in many areas of the country, Wenzhou dialect is also facing the possibility of shrinking the range of dissemination and audience, and shrinking or even disappearing of dialect user groups. In recent years, China’s language resources protection project is actively promoting the construction. While vigorously promoting the national standard language, it can also scientifically protect Chinese dialects and minority language resources, and promote the development and utilization of language resources. Dialect protection and dialect inheritance, as the most important resources, naturally belong to the core part, but the research on the visual transformation of dialects has rarely been involved. This paper tries to explore the selection and analysis of design elements in the visual transformation of Wenzhou dialect pronunciation.
Key words: Ou language / Wenzhou dialect / pronunciation / visual transformation
© The Authors, published by EDP Sciences, 2024
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