New Teaching Approaches to Art and Design Education in the Digital Age

¹ Art Design College, Zhejiang Gongshang University Hangzhou College of Commerce, China
² Hangzhou Shunwang Technology Co., Ltd, China

Corresponding author email: 182030002@zjhzcc.edu.cn

Abstract

In the era of the digital economy, the continuous development of digital technology has had profound effects across various industries. The 20th National Congress report of the Party also emphasizes the need to “promote digitalization in education.” This paper aims to explore new approaches to teaching design in the context of digitization, addressing the needs and challenges of modern society. Starting from the issues encountered in the professional teaching process, it analyzes students’ psychology, the trends in different specialized directions, and industry demands such as visual communication design, product design, environmental design, and digital media art. Leveraging digital empowerment, the paper proposes several innovative teaching approaches, including interdisciplinary teaching, project-driven teaching, integrated teaching, and collaborative teaching. The exploration of these teaching design strategies aims to break down disciplinary barriers, providing a broader space for the art and design discipline. The goal is to cultivate professionals better suited to the demands of social development, contributing to the field of education.