Unlocking Rural Revitalization through the Digital Economy: A Journey of Exploration

Zhejiang Gongshang University Hangzhou College of Commerce, Hangzhou, Zhejiang 311599, China

^* Corresponding author: 815758687@qq.com

Abstract

Digital economy, centered around information technology, encompasses digital content, digital industries, digital commerce, and represents a new global economic form. Its application can bring about new development opportunities and enhance efficiency. Rural revitalization is an important recent national strategy aimed at strengthening economic, social, and ecological aspects of rural development, promoting sustainable urban-rural integration. This involves the development of agriculture, rural infrastructure, the creation of beautiful rural landscapes, and ensuring the livelihood of rural residents. The digital economy plays a crucial role in rural revitalization, relying on information technology and employing digitalization, networking, and intelligence to drive industrial transformation, enhance efficiency, and promote innovation, thus forming a new economic model. Specifically in rural areas, the digital economy builds rural e-commerce platforms, offering new sales channels for farmers, creating smart agricultural ecosystems, establishing environmentally friendly foundations for sustainable agriculture, and upgrading rural financial services through digitization, optimizing the allocation of rural financial resources. This accelerates the digitization of rural tourism development and spurs the growth of surrounding rural service industries. Therefore, the digital economy holds significant practical importance for rural revitalization.