Analysis of the Problems and Countermeasures of the Animation Production and Promotion of Three Body

School of New Media Arts, Xi’an Polytechnic University, 710048 No.19 Jinhua South Road Xi’an Shaanxi, China

Abstract

The animation of Three Body has attracted much anticipation from the audience since its launch and exceeded the 100 million broadcast mark in 10 hours on the first day of broadcast, setting a record for the fastest broadcast of an animation episode to break 100 million. However, as the episodes continue to air, the word-of-mouth for the work has become polarised and has dropped sharply, with the Douban score dropping to 3.9 as of March 13. This article analyses the Three Body animation on the levels of airplay, reviews, animation production, script logic and originality. It analyses the overly fast and thrill-seeking narrative pace of the animation. Moreover, it analyses its flat and schematic characterisation that needs more depth, and the extensive rewriting of the original text to impose conflict and the major strategic miscalculations in its audience positioning (such as losing fans of the original text due to the drastic rewriting of the original text). Furthermore, this essay gives recommendations for well-known IP adaptations, anime adaptations in the Chinese market, and the future of the animation market. This essay also advises on the need to accurately target audience groups, reduce over-adaptation of the original, avoid deconstruction of the original’s undertone, and enrich the characters.