SHS Web Conf.
Volume 181, 20242023 International Conference on Digital Economy and Business Administration (ICDEBA 2023)
|Number of page(s)
|Digital Transformation and Emerging Technologies
|17 January 2024
Research on the Strategic Positioning of the Korean Mainstream Film and Television Market based on Netflix Platform
College of media Technology, Liaocheng University, Liaocheng City, Shandong Province, 252000, China
* Corresponding author: firstname.lastname@example.org
Researching the strategic position of the mainstream Korean film and television market based on Netflix will greatly impact the development direction of the mainstream Korean film and television market in the next decade. At the same time, it has also planned and broadened the possibilities and development potential of Asian film, television, and Netflix in the Asian market to a certain extent. This paper chose this topic because the cultural output of Korean movies and TV dramas has had a wide range of influence and appeal in recent years, and the quality of movies and TV dramas has improved dramatically. It has a rich storyline, excellent visual effects, music, costumes, and stylistic designs that reflect Korean culture’s unique ideas and values. It deeply reflects the unique ideas and values of Korean culture. The research methods used are questionnaires and comparative analysis. The results are analyzed from data analysis and commons characteristic. Discussion is discussed reasonably from the creative stage and propagation stage. The value of this paper can be reflected in helping Korean film and television enterprises formulate strategies. Studying the strategic position of the Korean film and television market can help Korean film and television enterprises fully understand and analyze market trends. It can also promote the development of the film and television industry. Studying the film and television market’s strategic position in Korea can promote film development.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.