| Issue |
SHS Web of Conferences
Volume 185, 2024
2024 2nd International Conference on Language and Cultural Communication (ICLCC 2024)
|
|
|---|---|---|
| Article Number | 03014 | |
| Number of page(s) | 5 | |
| Section | Brand Management and Marketing Strategy Analysis | |
| DOI | https://doi.org/10.1051/shsconf/202418503014 | |
| Published online | 14 March 2024 | |
Sam’s Club Current Situation Analysis and Recommendation in China
International College, Beijing University of Agriculture, Beijing, 100028, China
* Corresponding author’s mail: 202021011052@bua.edu.cn
With the development of China’s economy, retail and warehousing have a very objective market. As Sam’s club, which has been deeply engaged in China for many years, this will be a good opportunity. However, competition in China’s retail market is still fierce. Today, China’s local retail enterprises have fired the first shot in the price war against Sam. This paper uses economic knowledge to analyze the market situation of Sam’s club in China, including but not limited to swot, pestle and market positioning analysis. Through the analysis of economics, this paper clarifies the advantages and disadvantages of Sam in the principality market. In addition, it also clearly pointed out the challenges and opportunities faced by Sam’s Club in China. In the case that competitors have started to compete in the price war, this paper gives suggestions that are more in line with China’s national conditions. This will greatly help Sam’s Club to understand China’s national conditions and develop new market strategies.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.