| Issue |
SHS Web of Conf.
Volume 187, 2024
2023 2nd International Conference on Educational Science and Social Culture (ESSC 2023)
|
|
|---|---|---|
| Article Number | 04026 | |
| Number of page(s) | 5 | |
| Section | Social Digital Development and Intercultural Communication | |
| DOI | https://doi.org/10.1051/shsconf/202418704026 | |
| Published online | 20 March 2024 | |
Research on Brand Building and Technological Integration Development in the Cultural and Creative Industry
Jinan Vocational College, Jinan, China
* Corresponding author: 5855865@qq.com
The cultural and creative industry is an emerging industry with innovation and creativity as its core in the context of economic globalization. It is an important driving force for economic transformation and upgrading and an important means of national soft power competition. The policy support for China’s cultural and creative industry is constantly increasing, and the industry scale is constantly growing. The trend of integration between cultural and creative industries and digital technology is obvious. This article studies the current situation of the cultural and creative industry, analyzes the integration trend of cultural and creative industries and digital technology, and explores the upgrading experience of the cultural and creative industry in analyzing typical brand shaping, providing a reference for enhancing the core competitiveness of the cultural industry.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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