| Issue |
SHS Web Conf.
Volume 188, 2024
2024 International Conference on Development of Digital Economy (ICDDE 2024)
|
|
|---|---|---|
| Article Number | 03001 | |
| Number of page(s) | 5 | |
| Section | Business Management and Strategy | |
| DOI | https://doi.org/10.1051/shsconf/202418803001 | |
| Published online | 01 April 2024 | |
Research on the Factors Analysis and Strategies of LVMH’s Profitability
Manangment School, University of Sheffield, Sheffield, S10 1FL, United Kingdom
* Corresponding author: Kwang63@sheffield.ac.uk
Moet Hennessy Louis Vuitton (LVMH）has been expanding its territory in the group through mergers and acquisitions. The success rate of the group’s acquisition is very high, and through excellent management and operation, many unknown small brands can return to the market and even give the brand life again. During the pandemic, when the world was in an economic downturn, LVMH’s luxury goods, as non-essential goods for most people, LVMH’s still demonstrated remarkable profitability resiliency. Through the analysis of LVMH’s financial data and market data, this paper summarizes the four main factors affecting LVMH’s profitability and analyzes the formation reasons behind these factors. Eventually, based on these factors, the author will put forward the company’s internal countermeasures and the enlightenment of LVMH on the profit mode in the industry.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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