Research on Business Strategy Based on New Culture and Entertainment Industry

The High School Affiliated to SUSTECH, 518109 Shenzhen, China

^* Corresponding author: dugengchen@hsas.edu.cn

Abstract

The Disney Company and Warner Brothers have long played an important role in shaping and disseminating American popular culture. With the gradual development and improvement of the Internet and the information technology these days, they are quietly subverting the traditional culture and entertainment industry. Disney and Warner Brothers, as two large and classic film and television companies, their success from their founding to today cannot be separated from their own business strategies. As Disney gradually became bigger and bigger, it acquired many famous companies as its subsidiaries, and Warner Brothers also developed many peripheral products, or cooperated with other companies for their marketing. However, in the process of continuous development, the two companies also faced different problems. This paper studies and analyzes the development status and business strategies of these two companies. At the same time, it also provides some suggestions that are beneficial for the two companies. This paper uses the comparison method, and uses the tabulator data to more convincingly reflect.