Exploring Current Trends and Strategies in Online Marketing for National Beauty Brands: A Case Study of Perfect Diary

Western language and culture, Beijing Language and Culture University, Haidian District, Beijing, China

^* Corresponding author: 202111059035@mail.bnu.edu.cn

Abstract

Focusing on The Perfect Diary, this article discusses the rise of national beauty brands and delves into the significance of online end-to-end marketing. The context of the article highlights the rise of national brands globally and emphasises the growth of the Chinese beauty industry. The Perfect Diary is used as a case study because of its historical importance and online marketing success. The development of national beauty brands reflects the rise of the Chinese economy and the evolution of consumer preferences. The analysis includes the evolution of online marketing. Perfect Diary’s strategy and the role of online marketing in the beauty industry. Challenges include increased market competition, changing consumer demands, and the evolution of the online marketing environment. Perfect Diary’s strategy includes innovative marketing on emerging platforms, interaction experiences, and enhanced brand storytelling. The analysis also emphasizes the importance of adapting to the dynamic digital landscape, where Perfect Diary must continually assess and integrate new technologies and trends in social media and e-commerce to maintain a competitive edge in the rapidly evolving beauty industry. In conclusion, Perfect Diary’s success is due to its adaptability, innovation and consumer-centric approach. The article recommends that domestic beauty brands continue to innovate, enhance their brand culture, adopt a diversified marketing strategy and develop a long-term growth plan in order to thrive in a dynamic market.