Decoding Disney’s Marketing Mastery: A Strategic Analysis

Urban Culture and Communication College, Suzhou City University, Jiangsu, 215000, China

^* Corresponding author: Xqq.@szcu.edu.cn

Abstract

Nowdays, the Walt Disney Company is one of the most influential entertainment companies in the world, which is famous for its creativity and unique marketing strategy.Disney used to be just a small animation studio but now it has influence all over the world. To investigate the key factors which made Disney’s successful global expansion and development,this paper did this following reserach. This research is mainly about Disney’s core business and the marketing strategy used by Disney. The study was conducted through a meticulous analysis of Disney’s primary business segments, its overarching business strategies, and its management practices. Furthermore, it examines Disney’s brand positioning, market penetration tactics, and customer engagement techniques that collectively forge its competitive advantage. By dissecting the synergy between Disney’s content creation and its promotional tactics, this research aims to unravel the intricacies of Disney’s approach in nurturing a loyal consumer base and securing its status as an indomitable force in the entertainment industry.