Research on Coordination and Management of Tourism Resources from the Perspective of Supply Chain——Take the Altay region as an example

¹ College of Fine Arts, Nanjing Normal University, 210000 Nanjing, China
² College of Finance and Public Administration, Harbin University of Commerce, 150000 Harbin, China

^* Corresponding author: 12210711@njnu.edu.cn

Abstract

With the rapid development of China’s tourism industry and the upgrading of residents’ consumption structure, competition in the industry has shifted from enterprise-level to supply chain-level. As a result, the tourism supply chain has garnered significant attention. This paper analyzes the tourism industry in the Altay region and concludes that there are still problems with the tourism supply chain, such as unclear departmental management responsibilities, unreasonable resource allocation and maintenance planning, and a lack of cross-scenic area cooperation awareness. From a supply chain perspective, research on the coordination and management of tourism resources in the Altay region of Xinjiang is crucial. This study aims to explore the development of a green tourism supply chain in the Altay region by combining the characteristics and challenges of the tourism industry in the area with successful tourism supply chain cases from both domestic and international sources. The study also aims to propose effective coordination and management strategies for the tourism supply chain in the Altay region to optimize resource utilization. Additionally, suggestions for improving the coordination of the tourism supply chain in the area will be enumerated.