Building a Supply Chain System to Create a High-end Route - Taking Pagoda as an example

Law and Business College of Hubei University of Economics, 430000 Wuhan, China

^* Corresponding author: b20160803113@stu.ccsu.edu.cn

Abstract

The development of a supply chain is of great significance to enterprises. This paper explores the business model of Pagoda from the supply chain system of Pagoda. Based on the supply chain analysis, the existence of the supply chain concept is underdeveloped. Supply chain management systems are not sufficient to analyze and make recommendations. The establishment of a fresh supply chain in Pagoda consists of three main aspects: First, the establishment of the supply chain focuses on fresh planting links, from the location of more than 200 fruit planting bases, the establishment of 17 fresh distribution centers, and the source of quality control of fresh produce. Second, establish multifaceted fresh fruit grading criteria to improve fruit quality, strengthen quality consistency, and build brands. Widen the brand premium and gross profit space, laying the foundation; Third, on the one hand, it strengthens the scale of the direct fresh-picking base, and, on the other hand, the single-product brand thinking operation further expands the company’s differentiated pricing space. Through its internal development and external capabilities, Pagoda influences and manages the entire industry chain, from fruit cultivation to retail. Pagoda is also directly involved in the plantation to ensure the production of high-quality fruit, implementing professional or standardized quality management throughout the industry chain.