The Business Model and System of the Korean Music Industry within a Collectivist Society

Faculty of Humanities, McMaster University, Hamilton L8S 4L8, ON, Canada

^* Corresponding author: liu280@mcmaster.ca

Abstract

In the global music landscape, traditionally dominated by Western powerhouses, the Korean music industry has emerged as a formidable force over the past two decades, achieving remarkable milestones. At the heart of this success lies the trainee system, a reflection of Korea's collectivist culture, which has established a solid foundation for the industry's swift industrialization. This article employs a literature analysis approach to explore the significant impact of the Korean music industry model on propelling Korean music onto the global stage. It also delves into the potential future developments of the industry, examining the balance between maintaining its unique identity and adapting to the ever-evolving global music landscape. The study finds that the industry's strategic utilization of technological advancements has facilitated the creation of a highly efficient production line, solidifying its status as a powerhouse of high output and returns. The advanced and collective nature of the Korean music industry has equipped it with the resilience and adaptability necessary to tackle various challenges effectively. However, the industry's reliance on a homogenized and assembly-line approach to star-making and music production raises concerns, as it may curb artistic creativity and lead to a lack of diversity in Korean music.