| Issue |
SHS Web Conf.
Volume 208, 2024
2024 International Workshop on Digital Strategic Management (DSM 2024)
|
|
|---|---|---|
| Article Number | 04010 | |
| Number of page(s) | 8 | |
| Section | Chapter 4: Digital Management Case Studies | |
| DOI | https://doi.org/10.1051/shsconf/202420804010 | |
| Published online | 12 December 2024 | |
Business Model and Development of Korean Brokerage Companies
Beijing Royal School, 102209, Beijing, China
* Corresponding author: xushanyu@zmfmed.com
The K-POP industry, with SM Entertainment, YG Entertainment, and HYBE as its titans, has been a driving force in South Korea’s cultural and economic landscape. These companies have not only shaped the careers of countless K-POP stars but have also navigated the complexities of the global music market with strategic acumen. The K-POP industry as a whole has been characterized by its ability to innovate and adapt to digital platforms, breaking records and engaging with fans worldwide through online concerts and social media. The genre has also been recognized for its cross-cultural collaborations, blending East and West to create a truly global sound. In conclusion, the K-POP industry’s future trends point towards continued digital innovation, strategic global expansion, and a focus on cross-cultural collaboration. The targeted development suggestions for these entertainment giants would be to further integrate technology into their business models, to continue fostering international collaborations, and to explore new revenue streams beyond music, such as NFTs and the metaverse, to future-proof their businesses in the evolving landscape of the global music industry.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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