Analysis of Trust Building and Merchant Relationships on E-commerce Platforms–Taking Kuaishou as an Example

¹ Peralta Community College District, College of Alameda, OKALAND, 94610, United States
² Guangdong University of Finance, School of Internet Finance and Information Engineering, 518000, China

^* Corresponding author: 221541126@m.gduf.edu.cn

Abstract

Today, the world of online information is online, and online shopping has become an indispensable part of most people's lives. Online e-commerce platforms should be how to provide users with quality platform services and purchase security and increase the amount of profit has become the focus of the e-commerce platform. This paper analyzes the model of trust e-commerce and the economic benefits it brings and concludes that a high-quality trust e-commerce platform can establish a new trust-based economic system, providing a better market environment for merchants and purchasers, and merchants can promote the goods to the majority of people's attention, thus having a sustained and stable profit income; for users to get the goods they need at a reasonable price without having to worry about the risk of merchants Collecting money to run away from the risk of users to increase trust in online shopping so that the user's desire to buy, and repurchase rate have significantly increased, for the subsequent healthy development of the platform to play a decisive role.