The Impact of Website Design: Composition, usability, and amount of information, on brand competitiveness and customer satisfaction in China

BASIS international School Shenzhen, Shenzhen, 518000, China

^* Corresponding author: Yutong.Yao11322-bisz@basischina.com

Abstract

The COVID-19 pandemic has significantly reshaped China’s social and economic landscape, accelerating the shift toward e-commerce and prompting traditional retailers to establish online platforms. This transition has intensified competition among online stores, necessitating that merchants enhance customer trust and improve the overall shopping experience. This article examines effective strategies to optimize visual elements—such as web design and layout—to bolster consumer trust and increase purchase intentions. Through document analysis, it identifies prevalent challenges in the online shopping experience, including inaccurate information and poor interface design, assessing their detrimental effects on consumer behavior and overall store performance. The article also offers practical solutions aimed at addressing these issues, such as enhancing logo visibility, refining design and color schemes, ensuring accurate and diverse product information, implementing AI-driven shopping guides, and tailoring web design to specific target demographics. These strategies ultimately aim to enhance the market competitiveness of online retailers in an increasingly crowded marketplace.