How Grass-roots Sports Events in the New Era Can Promote Urban Economic Development

School of Computer and Information Engineering, Xiamen University Of Technology, 361024 Xiamen, China

^* Corresponding author: 1702010405@stu.hrbust.edu.cn

Abstract

Grass-roots sports events in the context of the new era are gradually becoming an important influence on the conditions of urban economic development, accompanied by the introduction and practice of relevant strategies and national development goals. Sport is becoming an increasingly important part of people’s daily healthy lives. In-depth studies have found that the organization of sports events can lead to the development of related industries, and there is an important catalyst for urban economic development. However, the organization of grassroots sports events and how to truly leverage the role of sports events as a catalyst for urban development faces a series of huge problems. Therefore, government departments relevant organizations, and even individuals need to make concerted efforts to support the operation and development of urban grassroots sports events through specific and effective methods, to strengthen win-win cooperation, to attach importance to the positive role of sports events in urban development, and ultimately to give full play to the role of grassroots sports events in the context of the new era in the promotion of the city’s economic development.