| Issue |
SHS Web of Conf.
Volume 193, 2024
2024 International Conference on Applied Psychology and Marketing Management (APMM 2024)
|
|
|---|---|---|
| Article Number | 01041 | |
| Number of page(s) | 4 | |
| Section | Business and Economics | |
| DOI | https://doi.org/10.1051/shsconf/202419301041 | |
| Published online | 06 June 2024 | |
How Can Sports Market Access Principles Standardize and Empower the Development of Professional Sports Industry
International Digtal E-commerce College, MinJiang University, 350100, Fuzhou, China
* Corresponding author: chenwenhao@stu.mju.edu.cn
The development of professional sports needs institutional policies to regulate, and correct and reasonable access rules can regulate and empower the development of professional sports industry. The development of sports industry is inseparable from the principle of access. At present, the offensive of Jinyuan football is weakening step by step, and the clubs that used to spend heavily have lost their financial power in the past. In the context of the current depression, more and more clubs cannot pass the rules of access and thus lose the qualification of the Chinese Super League. What kind of access principle is more matching with the current environment and can promote the development of the league is worth thinking about. Understand the law of the operation and development of sports industry and the significance of sports market access principle to the league Why sports market access principle can standardize and empower the development of professional sports industry.
© The Authors, published by EDP Sciences, 2024
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