| Issue |
SHS Web Conf.
Volume 196, 2024
2024 International Conference on Economic Development and Management Applications (EDMA2024)
|
|
|---|---|---|
| Article Number | 01004 | |
| Number of page(s) | 5 | |
| Section | Economy Development and Comsuption | |
| DOI | https://doi.org/10.1051/shsconf/202419601004 | |
| Published online | 26 August 2024 | |
Research on Influencing factors of Short video content propagation effect in social media platforms -- A case study of Douyin
The Johns Hopkins University, Washington DC, United States
This paper aims to explore the factors influencing the communication effect of short video content in social media platforms, especially taking Douyin, a short video platform, as an example for in-depth analysis. Based on relevant literature, this paper analyzes the basic characteristics, content types and communication mechanism of Douyin short videos, summarizes the influence of multiple factors such as content quality, user characteristics and platform recommendation on the content communication effect of Douyin platform, reveals the key factors affecting the communication effect of short videos, and puts forward corresponding optimization strategies.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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