| Issue |
SHS Web Conf.
Volume 199, 2024
2024 International Conference on Language Research and Communication (ICLRC 2024)
|
|
|---|---|---|
| Article Number | 03019 | |
| Number of page(s) | 10 | |
| Section | Branding and Marketing | |
| DOI | https://doi.org/10.1051/shsconf/202419903019 | |
| Published online | 23 October 2024 | |
Research on Emotional Communication Strategies of Films on Social Media: A Case Study of The Wandering Earth 2 on the TikTok Platform
College of Law, Politics and Economics, Chongqing University of Science & Technology, 400000 Chongqing, China
* Corresponding author: 022444982@cqust.edu.cn
This paper aims to explore emotional communication strategies for films on social media, with a specific focus on the dissemination of The Wandering Earth 2 on the TikTok platform. By analyzing the promotional content, user interactions, and emotional responses related to The Wandering Earth 2 on TikTok, this study reveals how films can leverage social media platforms to facilitate emotional communication, thereby enhancing audience emotional resonance and engagement. The research indicates that the successful dissemination of films on social media relies not only on the creativity and entertainment value of the content but also on a deep understanding and grasp of users’ emotional needs. This paper provides theoretical support and practical guidance for film marketing, highlighting directions for optimizing future film dissemination strategies.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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