| Issue |
SHS Web Conf.
Volume 199, 2024
2024 International Conference on Language Research and Communication (ICLRC 2024)
|
|
|---|---|---|
| Article Number | 03018 | |
| Number of page(s) | 5 | |
| Section | Branding and Marketing | |
| DOI | https://doi.org/10.1051/shsconf/202419903018 | |
| Published online | 23 October 2024 | |
Corporate Renaming and Their Impact for Products on Brands and Markets: Twitter, Redmi and KFC as Examples
Rosedale Global High School, Markham, ON L3R 6G2 Canada
* Corresponding author: shenyuan@nxu-edu.cn
Following technological development, brand names have become more important in a competitive environment. Some brands try to increase their product’s force of competitive by changing product names. However, if a company changes name, then the company may meet some challenges. Brand needs comprehensive marketing as well as user guide to make up for the loss of user activity [1]. The essay will review literature to discuss the influence of renaming on the company culture as well as user acceptance. In detail, this essay will discuss influence of brand image and sales for renaming through Twitter renamed to X, Hongmi independent as well as changing name to Redmi, Kentucky Fried Chicken simplified to KFC.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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