| Issue |
SHS Web Conf.
Volume 204, 2024
1st International Graduate Conference on Digital Policy and Governance Sustainability (DiGeS-Grace 2024)
|
|
|---|---|---|
| Article Number | 03011 | |
| Number of page(s) | 13 | |
| Section | Smart City and Smart Society | |
| DOI | https://doi.org/10.1051/shsconf/202420403011 | |
| Published online | 25 November 2024 | |
Applying the Umega Model and Theory of Planned Behavior to Analyze Public Service Mall User Intentions in Sinjai, Indonesia
1,2,3 Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta, 051007, Yogyakarta, Indonesia
4 Department of Public Administration, Universitas Muhammadiyah Sinjai, 091064, Sulawesi Selatan, Indonesia
5 Department of Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah Yogyakarta, 051007, Yogyakarta, Indonesia
* Corresponding author: nurhidayat.psc23@mail.umy.ac.id
This study aims to analyze the behavioral intentions of Public Service Mall Sinjai Regency by applying the Umega Model and Theory of Planned Behavior. This research method uses a quantitative approach, collecting primary data by distributing questionnaires to people who use Public Service Malls in Sinjai Regency. The questionnaire was distributed to 100 correspondents who were service users at the mall. The data was processed using SMART-PLS4. The results showed that the attitude variable had a T-statistical value of 2.209 and a p-value of 0.005, an effort expectancy had a T-statistical value of 2.217 and a p-value of 0.002, a facilitation condition had a T-statistical value of 2.481 and a p-value of 0.004, norms had a T-statistical value of 1.111 and a p-value of 0.370, and perceived Risk had a T-statistical value of 1.438 and a p-value of 0.202, performance expectancy had a T-statistic value of 2,920 and a p-value of 0.005, social Influence had a T-statistic value of 2,620 and a p-value of 0.005, and values had a T-statistic value of 2,471 and a p-value of 0.005. The R-square value that affects behavioral Intention is 0.709, showing that 70.9% of independent variables affect it. The results of this study can contribute to the development of Public Service Malls in Sinjai Regency, especially in formulating government policies to improve service quality, focusing on the weaknesses of norms and perceived risk variables.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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