A Study of Lord Stow’s Bakery Geographic Market Analysis and Marketing Strategies

Bachelor of Commerce Macau University of Science and Technology, School of Liberal Arts, Macau, 999078, China

^* Corresponding author: 1220022186@student.must.edu.mo

Abstract

This study examines the strategic market expansion and marketing methods of Lord Stow’s Bakery, renowned for its Portuguese egg tarts and a significant player in Macau’s cultural and culinary landscape. Founded in 1989 by Andrew Stow, the bakery quickly gained popularity for its high-quality, preservative-free products and innovative takes on classic recipes, securing its place in both the Macau and Hong Kong markets. However, as the bakery sought to expand geographically, it faced several challenges, including adapting to new market cultures, maintaining operational efficiency, and addressing market saturation driven by intense competition and evolving consumer preferences for healthier options. The research suggests that to overcome these challenges, Lord Stow’s Bakery should invest in local market research to tailor its products and marketing strategies, enhance market segmentation and differentiation, and optimize supply chain logistics to ensure consistent product quality. Additionally, prioritizing innovation in product development and leveraging digital marketing can help maintain brand loyalty and attract new customers. This study underscores the importance of brand management and strategic market expansion in the bakery industry, offering valuable insights for other artisanal bakeries seeking global growth.