| Issue |
SHS Web Conf.
Volume 207, 2024
2024 2nd International Conference on Digital Economy and Business Administration (ICDEBA 2024)
|
|
|---|---|---|
| Article Number | 01027 | |
| Number of page(s) | 7 | |
| Section | Marketing Strategies and Consumer Behavior | |
| DOI | https://doi.org/10.1051/shsconf/202420701027 | |
| Published online | 10 December 2024 | |
Apple’s Journey: The strategic evolution from startup to tech Giant
NCPA.China, Weili Road No.8, Nansha Guangzhou Guangdong China
* Corresponding author: 2260311@ncpachina.org
The evolution of Apple into a leading global technology entity until nowadays, qua testify of the company’s superior capacity to innovate, adjust, and transform within the various competitive landscapes. This essay dives deep into the history and growth of one of today’s largest technological firms. From company policy to economic expansion, it emphasizes how its unique and special business strategies, pioneering product innovations, and corporate culture have shaped its success. From its humble origins in a small garage to its current position as a technological giant, the analysis underscore’s themes of innovation, resilience, and a deep understanding of consumer needs. Apple’s commercial mode was researched by it. For example, design advantages, customer loyalty concerns and cohesive ecosystem, at the same time, it considers the challenges and setbacks that have shaped his journey as well. Through a comprehensive review of pertinent literature, coupled with insightful discussion and analysis, this paper aims to deepen the understanding of the consideration that have contributed to Apple’s enduring success and put forward some business suggestions for the future strategic direction.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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